Dutch brewer Bavaria recently announced its much-loved Bavaria 0.0% malt beverages are now available in an affordable 500ml can.
Traders and spaza shops in in Diepsloot, Soweto, Tembisa. Alexandra, JHB CBD and Cosmo City are now stocking the 500ml can with an RSP of R13,00 per can. The 500ml cans in this channel follow listings of Bavaria bottles at Pick n Pay, SPAR, Checkers, Makro, and leading independent liquor traders across the market.
Says Oliver Wills, Marketing Manager at Bavaria “We’re extremely proud to share the news that the distribution figures for Bavaria 0.0%. are growing. This latest move will help us reach new customers and better meet the growing market demand for non-alcoholic beers.”
By adding this new can size for its sellers, Bavaria further cements its leading position in the non-alcoholic beer market. And, by offering a larger selection of non-alcoholic products than its competitors, the company is poised to meet the rapidly growing demand of consumers who enjoy non-alcoholic beer.
“We’re finding that consumers are drinking alcohol more responsibly, which has led to an exponential growth of the alcohol-free beer segment,” continues Wills. “Because of this, there’s a real appetite for non-alcoholic beers with different flavour profiles, something Bavaria 0.0% can deliver on with its huge range of flavours and variants.”
Having been in the country since 2013, Bavaria 0.0% recently reaffirmed its commitment to the South African market by launching a new design for its iconic bottles. For more information please visit @bavaria_za on social media.
