South Africa's favourite fast food restaurant offers customers freedom of choice with the new Hot & Crispy chicken offering
Johannesburg – August 1, 2019: KFC South Africa officially launched its new Hot & Crispy chicken. The producers of the world-famous original recipe have brought another international favourite - Hot & Crispy into South Africa, giving local customers something new to enjoy and offering an all new taste from the brand. Customers can now swop out any piece of Original Recipe chicken for the new Hot & Crispy flavour, giving them more choice.
“Innovation is at the core of KFC’s identity and meeting the needs of a new generation while staying true to the origins of the brand remains pivotal. The new Hot & Crispy chicken is individually hand-breaded and rolled into our secret combination of ingredients. The variant provides a new, exciting taste experience for our customers, but it retains our finger lickin’ good taste that our consumers know so well,” said Dhruv Kaul, KFC Chief Marketing Officer.
With over 900 restaurants in South Africa, KFC remains committed to ensuring accessibility to every South African and offering the best value to our customers with offers that suit both the pallet and the pocket.
“Customers who might not particularly enjoy hot food will still be able to enjoy the Original Recipe chicken that they know and love, made the same way Colonel Sanders did many years ago,” concluded Kaul.
On the back of its multi-award winning and top best liked South African adverts, KFC South Africa has launched yet another exciting campaign to introduce this hot new offering. KFC partnered with critically acclaimed director, Robin Goode and leading Hollywood actor Hakeem Kae-Kazim to bring customers and fans an epic cinematic TV commercial that launched yesterday on media channels across the country.
Customers can swop out original pieces for the new Hot & Crispy chicken at any KFC nationwide at no additional cost. They can also try out and enjoy the best value by purchasing a box meal with 2 pieces of chicken, 2 Zinger wings and a small drink for only R49,90.