The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania, is using Eluceda’s covert taggant marker with a unique machine-readable signature, to authenticate the provenance of its regional wines and protect drinkers from potential counterfeits.
The ONVPV oversees national vineyard management and winemaking in Romania and supports the traditional production of wine in this designated geographical area. The security labels provide a clear brand identity for the ONVPV, which is easily recognisable on labelled bottles and products within a retail environment.
Working closely with security label manufacturer Eltronis, Eluceda provided a tailored taggant to ensure that ONVPV wine labels were protected by the latest covert security technology, helping producers to stay one step ahead of the counterfeiters.
The new labels build on ONVPV’s existing design and combine an overt hologram with high-level covert security. Eluceda’s taggant marker with its unique machine-readable signature provides an instant unambiguous response to the pocket-sized Reveal™ detectors used by enforcement officers in the field.
The Reveal™ range of readers work in hand in glove with Eluceda’s MicroTagg™ and Securitagg™ inorganic taggant materials and are configured according to the ONVPV’s needs to identify genuine wines quickly and securely.
Wine fraud is on the rise in all markets, helped in part by the growth of ecommerce. This poses significant dangers to both consumers and producers alike, as fraudsters will sometimes include dangerous additives and trust in a brand can often be broken if customers fall foul of counterfeiters.
By adding authentication technology to wine bottles, the ONVPV is helping to counter this trend, promoting the provenance of the region, and building protection against potential counterfeit through the ability to identify genuine products.
Richard Burhouse, Commercial Director for Eluceda, said: “We’re seeing growth in the use of our covert markers to help protect products of geographic importance, as they provide discrete and instant verification of genuine goods for enforcement officers working in the field.
“We are delighted to be involved in this project and support progressive organisations such as the ONVPV who continue to invest in security technologies in order to promote their wines and take a clear stand against fraud.”
About Eluceda
Eluceda is a detection technology business that delivers powerful solutions for a wide range of applications including product & brand authentication, biological & chemical testing and in vitro diagnostics.
Our mission is to make the world a safer place by delivering quicker, cheaper and more portable detection technologies, that provide laboratory level accuracy at the point of use.
For more information on Eluceda and its range of technologies visit its website at www.eluceda.com
